Scale I: Vocal Expression–Expressiveness
Expressiveness refers to the extent to which the voice usage ranges from monotonous to
interesting and enthusiastic.
6 Interesting/enthusiastic
3-4 Some variation
1 Monotonous
Scale II: Vocal Expression–Clarity
Clarity refers to the distinctness of the articulation and pronunciation of words. This refers
to the voice rather than to meaning. The rating is an evaluation of the clearness of the
expression, not the understandability of the meaning of the word being used.
6 Clear throughout
3-4 Generally clear
1 Poor articulation
Scale III: Vocal Expression–Audibility
Audibility refers to appropriateness of the vocal volume used by the speaker. At one
extreme, the speaker either could not be heard at all or bellowed throughout the entire
presentation. At the other extreme, the speaker was clearly understandable throughout and
used volume appropriate to the meaning of the message and the setting.
6 Audible throughout
3-4 Generally audible
1 Cannot be heard
Scale IV: Physical Expression–Eye Contact
Eye contact refers to the degree to which the speaker maintains eye contact with the
listener(s). One extreme is represented by the person who either avoids eye contact
altogether, the other by the person who seems to be staring constantly at you. The ideal is
represented by the person who attracts the listener’s attention and interest through use of
the eyes without making the listener uncomfortable.
6 Involves audience with eye contact
3-4 Some eye contact
1 Avoids eye contact
Scale V: Physical Expression–Bodily Movement
Bodily movement refers, in this case, to movements of the entire body as well as facial
expression, and to the use of gestures. We are primarily concerned that movements focus
our attention and interest appropriately rather than be stiff, erratic, or inconsistent with the
message.
6 Focuses attention and interest with movement
3-4 Some appropriate movement
1 Stiff or erratic
Scale VI: Organization–Order
Order refers to the sequencing of main points within the message. No order would be
extremely confusing to listeners, while effective order helps them both to follow and to
anticipate ideas.
6 Effective order
3-4 Some order
1 No order
VII: Organization–Focus
Focus (purpose) refers to the extent to which the central thesis is clear and the subpoints
are related to this thesis.
6 Focus (purpose) ideas well related
3-4 Clear focus (purpose)
1 Unclear focus (purpose)
Scale VIII: Organization–Transitions
Transitions refers to the extent to which the speaker provides internal summaries and
signal words (”in the first place,” “finally,” etc.) for the listener.
6 Effective transitions/summaries
3-4 Some transitions
1 No transitions
Scale IX: Support and Elaboration–Reasoning
Reasoning refers to the clarity and use of the reasoning process. How well does the
speaker show relationships among ideas?
6 Full/effective elaboration with documentation
3-4 Some elaboration
1 No support Scale X: Support and Elaboration–Illustrating, Exemplifying,
Clarifying and Documenting
Illustrating, exemplifying, clarifying, and documenting all refer to the way the speaker
works with each idea. Does the speaker provide proof, data, and evidence? Are
illustrations, examples, etc., sufficient to support and clarify the ideas?
6 Reasoning clear and effective
3-4 Reasoning clear
1 Reasoning unclear
Scale XI: Adaptation to Audience
To what extent does the speaker use language and conventions appropriate for the
listener/audience? One extreme would be represented by the message that was full of
grammatical errors, unclear meaning, inappropriate style. The ideal is represented by the
speaker whose presentation is effective and whose audience/listener is unaware of any
adaptations.
6 Effective (appropriate and effective style)
3-4 Adequate (appropriate use, clear meaning)
1 Inadequate (unclear meaning, inappropriate style)
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